November 26, 2011, 3:34 PM

An inner voice

Driven by an inner passion, athletes and fitness buffs sometimes have to let the outer world in while in the middle of a training session. JayBirdGear.com sells headsets and earphones designed for consumers with active lifestyles. 

Lead Photo

Driven by an inner passion, athletes and fitness buffs sometimes have to let the outer world in while in the middle of a training session. JayBirdGear.com sells headsets and earphones designed for consumers with active lifestyles. Its online store gets that point across clearly with a large image of a sweaty person with a determined look sporting a JayBirdGear.com product. Product availability and a Buy Now button appear next to the image on the home page. Consumers easily can select other JayBird products by hovering over a row of product images on the bottom of the home page. A text balloon pops up with a short product description and buttons to press for more information and to make a purchase. The site fits within the browser window, eliminating the need to scroll up or down.

 

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