November 26, 2011, 3:30 PM

Going, going, gone

Daily deal site Chainlove.com knows many of its visitors have a passion for moving fast. Featuring bicycling gear, such as helmets and wheels, Chainlove.com, part of Backcountry.com, an outdoor gear and bicycle equipment retailer, sought something beyond a countdown timer until the next deal to spur purchases.

Lead Photo

Daily deal site Chainlove.com knows many of its visitors have a passion for moving fast. Featuring bicycling gear, such as helmets and wheels, Chainlove.com, part of Backcountry.com, an outdoor gear and bicycle equipment retailer, sought something beyond a countdown timer until the next deal to spur purchases. So it displays a graph showing the number of consumers on Chainlove.com and the number of remaining products. “We wanted to create a sense of urgency,” says Sam Bruni, general manager of closeout sites. Chainlove.com tucks the graphs next to the product image and beneath the shopping cart buttons, all displayed prominently at the top of the page, itself an exercise in simple design. The charts refresh without prompting and the site automatically swaps in a new product when a sale ends.

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Cynthia Price / E-Commerce

4 tips for improving email marketing results

Every piece of data you collect can help you serve your audience exactly what they ...

FPO

Bart Mroz / E-Commerce

How smaller retailers can utilize data as effectively as Amazon

Smaller companies have more constraints, but once they set priorities can still benefit greatly from ...

Research Guides

Advertisement