Facebook ads’ return on ad spend rose 33% year over year, while purchase rates jumped 68%.
Brand marketers and agencies can now easily create user-generated photo and video contests and sweepstakes for their Facebook pages.
Lafayette, CA- the leading provider of branded promotions for Facebook and cross-channel campaigns- announced today that it has launched self-service access to its social media promotions platform. To commemorate the launch, Votigo is offering contest and sweepstakes apps for just Two Cents for the first 2,000 businesses that create a promotion for Facebook before October 31, 2011.
Brand marketers and agencies can now easily create user-generated photo and video contests and sweepstakes for their Facebook pages using the same Votigo technology that powers promotions for Fortune 500 companies across the web - with regular prices starting at just $250. Since many brands run promotions for multiple months, the total potential value of the Two Cents credit is more than $1M.
Through October, businesses can simply visit Votigo.com to access the platform and take advantage of the Two Cents pricing.
“We are proud of this platform and we want to mark it as a milestone by giving something to businesses that will truly benefit from it,” said Votigo co-CEO and Founder Mike La Rotonda. “We’re not the first company to give away a large marketing credit to small and mid-sized businesses but we really believe that our self-service platform is the best option in the market for finding and retaining audiences on social media.”
Self-service access to the Votigo Platform is the company’s first offering specifically designed to help small- and mid-sized businesses, start-ups and non-profit organizations engage and expand their social media audiences. Known for licensing flexible, full-service solutions, Votigo has helped agencies and brands such as Ford, Starwood Hotels & Resorts, AOL, Sharpie and Fisher Price run promotions on any social network, on mobile platforms and across the web since its launch in 2006.
The platform combines seamless and secure back-end technology, developed by Votigo’s Facebook Preferred Developer Consultant team, with an easy-to-use interface that requires just a few simple steps to create a branded promotion. Feedback from early users indicates that the platform fills a need for cost-effective promotions tools with a premium performance and look.
“We wanted to host a video contest on our Facebook page to communicate directly with our clients and convey a message about our customer service,” said Geoff Alexander, Director of Product Marketing at leading email and social media marketing software provider iContact. “The Votigo platform was simple and intuitive, and the video contest looked great on our Facebook page. We received quality content in the form of videos submitted by real clients. It’s been a valuable promotion.”
Votigo is also finding interest in the self-service offering among major national brands. Examples include retailers, restaurants or hotels with local presences, franchises, and agencies – many of whom need a tool for launching frequent, low-cost promotions within brand standards.
“We have had the opportunity to serve a lot of incredible brands over the last few years, working with them to run innovative promotions that reach users in all different combinations of social channels,” says La Rotonda. “Between our premium solutions, our Developer API, and now our self-service platform, we have an access level and a service level to fit businesses of all sizes and stages for engaging customers on social media.”
Votigo is the leading social media marketing & promotions technology company helping businesses to attract, engage, and retain customers on the Web, Facebook, Twitter, and Mobile. Founded in 2006, Votigo is a fast-growing, privately held company with offices in the San Francisco Bay Area; Boulder, Colorado; and Hyderabad, India. The Votigo platform helps businesses better engage their customers, build brand awareness, and increase revenue through the use of user-generated photo and video contests, interactive sweepstakes, and online promotions. Votigo is a Facebook Preferred Developer Consultant and provides full service social media solutions to Fortune 500 companies, advertising agencies, PR firms, publishers, media companies and brands. For more information, please visit http://www.votigo.com.