Retailers shift their ad spending from TV, radio and print ads to digital ads.
The deal adds 800 titles to the streaming service, free for Prime members.
Amazon.com Inc. is offering consumers more streaming video via a new deal with Disney-ABC Television. The agreement adds 800 titles to Amazon’s Instant Video service, which now offers nearly 13,000 movies and TV shows for streaming online, Amazon CEO Jeff Bezos says in a note today on the retailer’s home page.
Members of Amazon’s Prime network who pay $79 per year for free, two-day shipping of Amazon orders get free access to its Instant Video offerings. Members can now watch episodes of such television series as “Grey’s Anatomy”, “Lost”, “The Secret Life of the American Teenager”, “Felicity” and others. Consumers can watch the titles on multiple devices, including Amazon’s new tablet computer, the Kindle Fire.
Consumers who are not members of Amazon Prime typically pay about $1.99 to stream a program.
"We are excited to add some of the very best content available from Disney-ABC to Prime Instant Video," says Brad Beale, director of video content acquisition for Amazon. "We're working hard to add even more selection for Kindle Fire customers and Prime members leading up to the holidays.”