Retailers shift their ad spending from TV, radio and print ads to digital ads.
A Main Hobbies utilized a split A/B testing methodology to objectively measure the conversion, sales and profit impact of using the buySAFE program.
Arlington, VA and Chico, CA (October 18, 2011) – buySAFE, Inc., a leading provider of conversion and customer satisfaction programs for internet retailers and A Main Hobbies, a leading internet retailer of radio controlled cars, trucks, helicopters and airplanes, determined during an A/B test that buySAFE materially increased website conversion and sales while also improving the overall customer purchase experience.
A Main Hobbies utilized a split A/B testing methodology to objectively measure the conversion, sales and profit impact of using the buySAFE program. The results were convincing. By utilizing buySAFE, A Main Hobbies increased its order conversion rate by 4.9%. The test was conducted over a multi-week period. The results were highly statistically significant with tens of thousands of unique visitors included in the test.
“We are proud of always having the newest products that our customers want and for providing first class customer service and product support.” said Kendall Bennett, CEO of A Main Hobbies. “We are always looking for the newest and most innovative ways to support our customers, and buySAFE fits the mold. The A/B testing and customer feedback proved to us that buySAFE is adding significant value to our website and to our goal of our customers having an excellent experience on our site”.
"R/C hobbies are a huge market online with A Main Hobbies being a leader in the hobbies space," added Eric Thorson, Account Relations of buySAFE, Inc. "We are proud to be partnered with A Main Hobbies and exceptionally pleased with the A/B testing results which demonstrated how the buySAFE 3-in-1 Guarantee is contributing to their success”.
buySAFE, Inc. provides website conversion and customer satisfaction programs for online retailers that increase profits and lift buyer loyalty. buySAFE is partnered with Liberty Mutual, Travelers, and Assurant Specialty Property. With over 5 billion online impressions of buySAFE each year, 21 million guaranteed purchases and over 5,000 buySAFE Merchants, buySAFE is widely recognized as the sole provider of its unique guaranteed shopping programs. buySAFE's investors include Grotech Ventures, Core Capital Partners, Symantec Corporation and The Hartford Financial Services Group. For more information, visit: http://www.buysafe.com
About A Main Hobbies.com
A Main Hobbies is a leading Internet retailer of radio controlled cars, trucks, helicopters and airplanes. Founded in early 2004, A Main Hobbies has rapidly become one of the largest Internet retailers in the country. A Main Hobbies prides itself on having the products customers’ need, when they need it, and providing first class customer service and product support. A Main Hobbies is a division of Good Time Hobbies, Inc., a privately held California Corporation. The company's Web address is http://www.AMainHobbies.com.