Retailers shift their ad spending from TV, radio and print ads to digital ads.
Mobile Website Feedback delivers immediate, representative insight of mobile website visitor experience
MONTREAL, QC – October 19, 2011 – iPerceptions Inc. (TSX-V: IPE), a leading provider of web-focused Voice of Customer (VoC) analytics based on actual visitors, today announced iPerceptions Mobile Website Feedback™ – the industry’s first random sampling survey solution for mobile websites. Similar to the existing iPerceptions VoC survey invitation methodology for traditional websites, the new mobile survey randomly invites visitors to participate on arrival to the website to provide immediate post-experience feedback. Random sample surveys that are shown on arrival are proven to deliver the most accurate feedback representation of all website visitors.
With mobile website usage on the rise, the need to understand the effectiveness of the mobile channel is increasingly important. But until now, mobile devices have only been able to gather website visitor feedback through always-on feedback buttons, an approach that skews feedback toward negative experiences.
“Mobile websites are a completely different animal,” said Claude Guay, President and CEO of iPerceptions. “The mobile channel introduces unique challenges for websites - such as longer download times, significantly reduced screen sizes and platform cross-compatibility problems. With this in mind, it is easy to see how mobile website visitors’ experiences could differ considerably in comparison to the experiences of traditional website visitors. By collecting feedback on both of these platforms and analyzing the results separately or in conjunction with one another, companies can gain unique insights and much-needed perspective.”
Mobile Website Feedback helps businesses identify who their mobile website visitors are, why they come to the website, if they are successful, what the biggest barriers to task completion are, and more. The new mobile survey is optimized for virtually all mobile devices, including smartphones, feature phones and internet tablets.
The Mobile Website Feedback solution optimizes the survey for smaller displays with question and response options written as concisely as possible. Third-party cookies guarantee that website visitors who are asked to take the survey will not be asked again for a certain period of time. The invitations and surveys themselves are branded with the company logo to instill confidence in visitors.
As soon as respondents submit their feedback, the results are available within the iPerceptions portal for review and deeper analysis. Companies can combine this mobile data with their traditional website data, or consider it separately.
The Mobile Website Feedback solution is available immediately to all iPerceptions webValidator customers. iPerceptions will publicly demo the solution at the eMetrics conference in New York, NY, which runs from October 17-21, 2011. For more information about the event, go to www.emetrics.org.
iPerceptions is the leader in web-focused Voice of Customer analytics, using advanced intercept surveys to gather feedback from representative samples of actual visitors. Its webValidator Continuous Listening solution and 4Q Suite solution turn millions of data points into easy-to-understand strategic and tactical decision support, while its Web Analytics Solution Profiler (WASP) provides superior web analytics quality assurance. iPerceptions’ clients include well-known brands such as Dell, InterContinental Hotels, LG Electronics, General Motors, Harvard Business Review, Choice Hotels International and Monster Worldwide. For more information, please visit www.iperceptions.com.
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