Anna Collins is the chief operating officer of Bulletproof.
With help from ChannelAdvisor’s Amazon 360 feature, Eastwood can see up-to-date metrics on sales.
Auto accessories e-retailer The Eastwood Co. says it has more than doubled sales on eBay Inc. and Amazon.com Inc. marketplace in the last year, working with ChannelAdvisor Corp., an online marketing firm whose e-commerce services include helping retailers sell on web marketplaces.
“We’ve seen the landscape for selling automotive parts online grow substantially in a relatively short window of time,” says Eastwood consumer marketing manager Nick Capinski. “ChannelAdvisor’s solution gives us more control on Amazon and eBay, enabling us to grow in tandem with the influx of customers buying on these sites.”
Auto accessories is the largest category on eBay and fastest-growing on Amazon’s marketplace, according to ChannelAdvisor. Automotive parts and accessories is also the fastest-growing merchandising category in Internet Retailer’s Top 500 Guide, as these retailers boosted web sales 44.6% from $472.0 million in 2009 to $682.4 million in 2010.
Eastwood, No. 729 in Internet Retailer’s Second 500 Guide, says ChannelAdvisor’s Amazon 360 feature, which provides real-time reports detailing best-selling products, shipment data and other seller information, was particularly beneficial.
“Amazon 360 allows us to see the performance of our products listed on Amazon,” says Eastwood e-commerce marketing analyst John Schell. “I can immediately make a change if a certain item isn’t selling and can watch to see if its performance improves. This sort of insight definitely gives us an advantage for listing our products at a competitive price.”