September 27, 2011, 4:24 PM

Online ad network Longboard Media raises $6 million

The company sells ads for and other e-commerce sites.

Stefany Moore

Associate Director of Research

Lead Photo

Web advertising network Longboard Media says it has raised $6 million in a financing round, the company’s first.

Former eBay Inc. executives and Longboard Media founders Jim Barkow and Scott Engler say the ad network delivered three billion paid impressions in the 2010 holiday season and increased its publisher base by more than 40% in 2011. Longboard sells advertising that appears on the sites of such web retailers as Inc., No. 27 in Internet Retailer’s Top 500 Guide, and of comparison shopping engines ShopSavvy, and

The company says it will use the capital to expand its staff and invest in new technology.

“We have invested heavily in our publisher partners and deeply understand their needs, having spent our entire careers working to enhance online commerce businesses,” says Barkow. “Most retailers know they can no longer ignore the strategic and financial value of on-site advertising programs.  We realized the power of this format at eBay and established Longboard to enable large retailers and other in the commerce value chain to unlock this value in their businesses.”

Level Equity led the funding round. “We were impressed with every aspect of Longboard Media’s business and the size and rapid adoption in their market,” says George McCulloch, a partner at Level Equity.  “Scott and Jim bring deep experience in this market and have built a best-in-class offering, enabling retailers to unlock significant value in their largest asset.”


Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!




Relevant Commentary


Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...


Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of that will let customers and Quill ...