The ShippingPass pilot program launched last year and offers free shipping on all orders.
The personalized art manufacturer and retailer owns CanvasPop.
DNA 11 Inc., a Canada-based art manufacturer and online retailer, has opened a factory and warehouse in Las Vegas. The company already operates a similar facility in Ontario, Canada.
DNA 11 owns CanvasPop, which produces and sells via its e-commerce site photos printed onto canvas. DNA 11 makes images based on customers’ genetic material, collected via mouth swabs that shoppers send to the company, which launched six years ago.
“For now the facility is for production and distribution but we have plans and space to eventually add customer support, marketing and other functions as we grow,” says a spokesman for DNA 11.
The opening of the Nevada facility comes as the company enjoys growth of some 300%. DNA 11 says the facility will help it compete better against such online personalized art retailers as CafePress.com, No. 122 in the Internet Retailer Top 500 Guide, Shutterfly Inc., No. 66, and Art.com Inc., No. 105. DNA 11 is No. 776 in the Internet Retailer Second 500 Guide.
“We’re a David in an industry full of Goliaths,” says Adrian Salamunovic, co-founder of DNA 11/CanvasPop. “Ultimately our rapid growth is coming from the fact that we are always pushing the envelope of innovation while focusing on delivering a world-class customer experience.”