September 23, 2011, 1:44 PM

1-800 Contacts hires a head of merchandising for its new eyewear site

Joel Sodano will help expand product selections for

Lead Photo

Joel Sodano

1-800 Contacts Inc. has hired Joel Sodano for a new position as vice president of merchandising at, the eyewear e-commerce site it launched in June, the e-retailer says.

Sodano spent 18 years at Luxottica Retail, the parent company of sunglass manufacturer Oakley Inc., No. 258 in Internet Retailer’s Top 500 Guide. Most recently, he served as senior vice president of product development, planning and selection.

At, Sodano’s responsibilities will include expanding eyewear and sunglass assortments, says John Graham, general manager of



"Joel will be a tremendous asset to our team,” he adds. “His knowledge of the eyeglass and sunglass industry is based upon 20 plus years of optical merchandising experience. Joel will be instrumental in taking from its launch phase to the world's most sophisticated online destination for eyewear.”

1-800 Contacts is No. 101 in Internet Retailer’s Top 500 Guide.

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