Lens Direct is projecting year-over-year sales growth of more than 40% this year.
Denise Incandela will continue as president of Saks Direct.
Saks Inc. announced today said it has appointed Denise Incandela as chief marketing officer for the Saks Fifth Avenue high-end department store chain, a newly created position. She was executive vice president of Saks Fifth Avenue; she retains her job as president of the chain’s e-commerce arm, Saks Direct.
“Denise is a proven leader, a strategic thinker, and a great executor who has led the development and extraordinary growth of Saks Direct,” says Saks chairman and CEO Steve Sadove. “Denise's experience in maximizing and capitalizing on customer insights, data analytics and digital marketing will be of tremendous value in driving more integrated marketing initiatives across our lines of business."
She joined Saks Fifth Avenue in 1999 and led the development of Saks Direct, the retailer says. She was senior vice president of business development and Saks Direct from 2002 to 2007, when she was promoted to president and group senior vice president of Saks Fifth Avenue. In 2010 she was promoted to Saks Direct president and Saks Fifth Avenue executive vice president.
She’s also worked as a consultant for McKinsey & Co., where she was part of the retail practice and had Saks Fifth Avenue as a client.
Saks had Internet Retailer-estimated sales of $584.8 million in 2010, up 36% from $430.0 million in 2009.