August 29, 2011, 2:53 PM Powers More Than 100 E-Commerce Storefronts

Solo Cup, Kellogg's, 3M and Ecover join more than 100 existing brands that are using

MIDDLETON, Wis., Aug. 24, 2011 --, the leading e-commerce platform and online marketplace for household essentials, today announced it is powering more than 100 storefronts for some of the world's largest consumer packaged goods (CPG) brands with the recent addition of Solo Cup Company, Kellogg's®, 3M and Ecover. These brands will utilize's industry leading direct-to consumer platform to power their online storefronts and engage in a host of direct interactions with end consumers on their websites and on Facebook.  

"We're thrilled to have reached this milestone where our platform is now helping some of the biggest, well-known brands, along with some up and coming CPG's to engage directly with their customers in a streamlined yet powerful way," said Mark McGuire, president of "Establishing a direct relationship with each customer is a big strategic priority right now for CPG brands, and our platform truly empowers them to build loyalty like never before - while also equipping them with the measurement, analytics and reporting tools necessary for success."

Solo Cup, Kellogg's, 3M and Ecover join more than 100 existing brands that are using to  power their online storefront and provide mainstream shopping experiences for their customers, additional to the traditional store trip for a diverse online basket of CPG goods. Below are some of the featured products that can be found on new powered storefronts:

  • Solo Cup — Convenience tableware, including paper and plastic cups, plates and bowls, for special occasions and everyday use
  • Kellogg's — breakfast cereals including Raisin Bran, Smart Start and Apple Jacks, Nutri-Grain bars, FiberPlus bars, and Pop Tarts
  • 3M — Scotch-Brite® Cleaners, Sponges, Pads, Floor Care
  • Ecover – green cleaners that pack a punch - made with powerful plant and minerals ingredients - including such products as phosphate-free Auto Dish Tablets, Fabric Softener, Toilet Cleaner and Hand Soap.


"With so many of our customers now shopping online, our new storefront delivers an easy way for them to look  for and buy their favorite everyday Solo products and find those items that may not be readily available in their local stores," said Chris Klem, Director of Marketing for Solo's Consumer business. "Working with, we were able to build a stress-free, uncomplicated e-commerce experience that helps us build ROI and differentiate ourselves in the noisy e-commerce space." offers a host of benefits for online shoppers via its direct to consumer marketplace, including free shipping, automatic coupons, and convenient reordering tools. Through its shared industry checkout, allows customers to add their choice of thousands of household products from more than 400 brands participating on the platform. also recently announced a merger with Spanish company, introducing its unique e-commerce model to European shoppers.

About is an e-commerce platform and online marketplace for household essentials. As a leading provider of online retail and interactive marketing services for the Consumer Packaged Goods (CPG) industry, offers manufacturers a direct to consumer platform that provides shoppers with competitive pricing, free delivery, instant coupons, and simple automation and management of household purchases. And, with its free iPhone app, all of this is available on-the-go. is privately held and headquartered in Middleton, Wisconsin.

About Solo Cup

Solo Cup Company is a $1.6 billion company exclusively focused on the manufacture of single-use products used to serve food and beverages for the consumer/retail, foodservice and international markets. Solo has broad product offering available in paper, plastic, foam, post-consumer recycled content and annually renewable materials. Solo creates brand name products under the Solo®, Sweetheart®, Creative Carryouts® and Bare® by Solo® names. The company was established in 1936 and has a global presence with facilities in Canada, Europe, Mexico, Panama and the United States. To learn more about the company, visit  

About Kellogg Company

For more than 100 years, consumers have counted on Kellogg for great-tasting, high-quality and nutritious foods. Kellogg Company, with 2010 sales of more than $12 billion, is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and veggie foods. Kellogg Company's beloved brands, which are manufactured in 18 countries and marketed in more than 180 countries, include Kellogg's®, Keebler®, Pop-Tarts®, Eggo®, Cheez-It®, All-Bran®, Mini-Wheats®, Nutri-Grain®, Rice Krispies®, Special K®, Chips Deluxe®, Famous Amos®, Sandies®, Austin®, Club®, Murray®, Kashi®, Bear Naked®, Morningstar Farms®, Gardenburger® and Stretch Island®. For more information on the Kellogg Company, including our corporate responsibility initiatives, visit

About 3M

3M captures the spark of new ideas and transforms them into thousands of ingenious products. Our culture of creative collaboration inspires a never-ending stream of powerful technologies that make life better. 3M is the innovation company that never stops inventing. With $27 billion in sales, 3M employs about 80,000 people worldwide and has operations in more than 65 countries. For more information, visit or follow @3MNews on Twitter.

About Ecover

Now over thirty years old, Ecover is a pioneering manufacturer of sustainable cleaning products.  Founded in 1980, Ecover set out to make cleaners that were both effective and less harmful to the environment.  Three decades later, Ecover is still leading the way, trailblazing their category with such innovations as their two Eco-Factories, a spot on the UN Roll of Honour, and most recently, the release of their 100% PlantPlastic bottles.  Made from 100% sugar cane, and also 100% sustainable and recyclable, these bottles have changed the way they define full circle sustainability.

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