Retailers shift their ad spending from TV, radio and print ads to digital ads.
The new company, called hybris, will serve more than 300 clients.
Hybris is based in Germany, while iCongo is based in Canada. They sell e-commerce platform, order and warehouse management, online marketing and related software and services. The merged company will have more than 300 clients, including Toys 'R' Us Inc., No. 29 in the Internet Retailer Top 500 Guide, and Adidas AG, whose adidas America Inc. division is No. 205.
“With this move hybris will further enhance its position as the one-stop-shop for any company across the globe looking for a commerce solution,” says Ariel Lüdi, CEO of hybris. “This is a terrific opportunity for our joint customer base and our partner channel to benefit from the broader footprint, both in terms of products and geographic presence.”
Huntsman Gay Global Capital LLC bought iCongo in November and owns a majority stake in the merged company.
“We identified hybris and iCongo as companies with huge potential and the unique opportunity to together become the largest independent, global multichannel commerce solution specialist,” says Richard Lawson, co-founder and managing director of Huntsman Gay. “Combining the technology and talent of these two innovative companies creates tremendous value for current and future customers.”