Multichannel retailers sent 14.6% more emails in the second quarter than they did a year earlier.
QVC’s m-commerce site posted the best response time across four mobile devices.
QVC’s mobile site, m.QVC.com, produced the fastest iPhone web access time among large web retailers in July, says Compuware Gomez. Last month, m.QVC.com produced an average iPhone mobile response time of 1.71 seconds.
M.Newegg.com came in second for iPhone testing with 2.28 seconds, followed by Dell.com (2.82 seconds), Williams-Sonoma.com (3.08) and Amazon.com (3.55).
QVC’s mobile site also led in response time tests for the three other mobile devices measured by Gomez in July: Sprint’s HTC Hero (1.97 seconds), T-Mobile’s HTC Dream (3.53 seconds) and Verizon’s Droid (1.96 seconds). Amazon’s mobile site finished second in testing for the HTC Hero (4.08 seconds) and the Droid (3.95 seconds). Dell’s mobile site came in second for testing on HTC’s Dream (6.07 seconds).
Gomez measures response time as the total time required for each mobile site to load on a user’s phone. Load times can be influenced by location, carrier, network protocol and signal strength, and some measurements start from mobile site landing pages that result from redirections once a mobile device is identified.