While the social network isn’t doing away with its direct-sale initiative, it is focusing its attention on ads that drive consumers to retailers’ sites.
Chegg adds more textbook publishers and digital reading tools.
Chegg Inc., an online renter of textbooks, is expanding its inventory and introducing new site features in advance of the new school year.
Chegg, No. 530 in the Internet Retailer Second 500 Guide, has added such publishers to its textbook rental program as Cengage Learning, Elsevier, F.A. Davis, Macmillan, McFarland, McGraw-Hill, Oxford University Press, Pearson Higher Education, Rowman & Littlefield, Taylor, and Francis and Wiley. Chegg did not say how many individual books it was adding or how many textbooks its online rental business now includes.
In addition to adding inventory, Chegg, which has raised $196.2 million in funding since launching in 2007, also updated its web site features with more digital reading tools and an electronic version of a particular textbook that students can use until their rented hardcover arrives by mail or a delivery service. Another new feature lets students highlight pages and paragraphs and type in electronic notes along the margins in e-books. “With the growing adoption of e-readers and tablets, Chegg is fulfilling its promise to students by providing them with the content they need in the formats they want and at a price they can afford,” says CEO Dan Rosensweig.
Chegg is updating its web site capability and textbook rental program to account for more participating schools, the company says. This year the number of schools, colleges and universities that provide Chegg with course material and the required class reading material will grow from about 600 to more than 1,000. "With technology changing the education landscape, Chegg is excited to be at the forefront of that evolution by providing students with more services that help them do better in school,” says Rosensweig.