Neiman Marcus names a new chief marketing officer and restructures staff to address the growing importance of e-commerce.
The research firm debuts a shorter name, ForeSee, and a new logo.
ForeSee Results, purveyor of online satisfaction measurement surveys and analysis, announced today that it has shortened its company name to ForeSee and unveiled a new company logo.
The company says the new name aligns better with how the company is already known in the marketplace and among its clients, which include Home Depot, Sears and Eddie Bauer. The timing of the rebranding coincides with the firm’s tenth anniversary. The new branding will roll out gradually over the next six months, the company says.
“We’ve made it our mission to link the customer experience to the bottom line since day one,” says Larry Freed, president and CEO of ForeSee. “The update to our logo and name reflect our expansion and growth over the last few years into a company that helps other companies drive future success by confidently prioritizing the efforts that they know will achieve business goals.”