August 9, 2011, 5:30 PM

E-retailer gets arty with an iPhone app debuts an app that conducts visual searches and shows how pieces look on walls.

Lead Photo

The merchant's artMatch iPhone app. Inc., an online specialty retailer of wall art, has unveiled artMatch, an iPhone app designed, the merchant says, to make it easy for art lovers to find, explore, discover, share and purchase art on their smartphones.

The app enables a consumer to snap a photo of any work of art and instantly search for matching or similar items on using the merchant’s Visual Search feature, which uses image recognition technology. A shopper also can select a work of art onscreen and hold the smartphone camera up to her wall to see how it would look in her home.

“ has one simple goal—to make art accessible to all. And our new artMatch application for the iPhone takes that one step further, making it easy and fun for people to engage with art wherever and whenever inspiration strikes,” says Geoffroy Martin, CEO. “Imagine walking down the streets of your favorite city, spotting a work of art you love in a café, gallery or museum, and being able to go on your phone, find that work on, frame it and have it waiting for you at home. That’s now possible with the artMatch application.”’s collection of more than one million works of art is presented in list, grid and single views optimized for viewing on the iPhone. Each piece of art features detailed information, and product pages feature “Super Zoom,” which allows a shopper to zoom in to a piece to see details of brush strokes, texture and more, the merchant says.

App users also can save favorite pieces to a personal gallery and share them with friends via e-mail and Facebook.

The app is fully commerce-enabled and features a shopping cart that integrates with a user’s iPhone contacts to speed entry of information during the checkout process. is No. 105 in the Internet Retailer Top 500 Guide.

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