Melanie Teed-Murch has been with the retail chain since 1996.
Rue Local will offer deals to consumers in San Francisco, Chicago and Miami.
In yet another sign of retailers trying to capture shoppers’ attention with local offers, high-end flash sale retailer RueLaLa.com will soon be live in eight major U.S. cities with deals on spas, restaurants and shops.
Rue San Francisco debuts today, with Chicago and Miami offers coming later this month, the retailer says. Rue Local, the city-specific extension of RueLaLa.com, already operates in Boston, New York City, Seattle, Philadelphia and Los Angeles.
"The Rue Local team has a strong pulse on the greatest lifestyle partners in each Rue Local city so that we can curate a unique experience to surprise and delight our members daily," says Mark McWeeny, president of Rue Local. "Member response has been well-received, and we have had overwhelming demand for expansion into more cities.”
In its first day of operation today, Rue San Francisco was offering $200 worth of merchandise at a dress boutique for $100. To promote the expansion of Rue Local, the retailer says it will open membership to the public for the next three days. Consumers must be invited to join by a Rue La La member or request an invitation.
RueLaLa competitor Gilt Groupe, also a high-end flash retailer, offers local deals in 10 cities. RueLaLa is No. 82 in Internet Retailer’s Top 500 Guide. Gilt is No. 49.