In the next 17 months, it expects 10% of its B2B customers will be transacting on the web, an executive says.
Shoutlet’s enhanced analytics tools now give marketers more ways to measure the effectiveness of their social communications.
MADISON, WI – July 28, 2011 – Shoutlet®, provider of the most comprehensive social management tool available, today announced an update to the analytics and reporting functionality in its latest Shoutlet 4.0 platform. The improved metrics tool not only better captures social activity and impact, but also includes built-in capabilities to interpret and display results into visually compelling graphics. Shoutlet’s enhanced analytics tools now give marketers more ways to measure the effectiveness of their social communications, as well as data conversion technology to visually support the development with graphics for the on-going success of marketing strategies.
The ability to justly measure social media is an on-going challenge for marketers across all industries, often ending with businesses using traditional barometers to assess untraditional approaches. And with 70% of marketers planning to increase their social media budgets by more than 10% in 2011, social media is increasingly being reconciled against business goals and the bottom line, and metrics are now being designed to specifically track the impact of this new communication channel. Shoutlet has developed its analytics features to work with the unique program design of digital and social marketing to more accurately and effectively track, compute, and present social marketing metrics.
“As social media becomes a bigger priority for brands, the challenge to effectively measure the time and resources spent on developing and building an online presence intensifies,” said Jason Weaver, CEO of Shoutlet. “Without the right tools, brands will find it increasingly difficult to grow their social media presence if they can’t justify the efforts already being made. In order to stay competitive, they will not only need to expand their social reach but to also measure that reach against business goals and the bottom line – two factors that served as the foundation of Shoutlet’s new analytics solution.”
Shoutlet’s analytics tools deliver one-stop shop reporting tools, which integrate seamlessly with existing reporting technologies, and Shoutlet’s Shout Tracker, which makes it simple to look at insights from the major social networks, cross-referencing data to drive timely, and relevant brand posts. Brands will now be able to see an overlay of data to understand how different posts on different social networks correlate and impact one another. Businesses today are piecing together metrics from disparate tools in an inefficient system, whereas Shoutlet’s reporting technology provides a unique, centralized social reporting platform. Shoutlet customers that have had beta access to the new features are experiencing easier and more accurate reconciliation to organizational objectives and goals.
“Shoutlet’s new reporting analytics delivers a quick, yet powerful means of putting hard numbers behind our social media efforts,” Erik Bergstrom, Community & SEO Manager, Reader’s Digest.
Shoutlet provides enterprise social management software for companies to engage consumers online and monetize their social media communication. It includes Facebook, Twitter, and YouTube management, Social CRM, a contest platform, HTML5 web app building, email and mobile marketing, social commerce, and real-time analytics in one easy-to-use interface. The platform gives brands and agencies the tools to create, manage, and measure their entire social media communications. Companies using Shoutlet’s platform are able to better design and implement highly targeted campaigns and ultimately improve the business impact of their social media communications.