The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
The Asian nation also known as Burma accounted for 13% of attack traffic.
Most web attack traffic in the first quarter came from Myanmar, according to the State of the Internet Report for the first quarter of 2011 from e-commerce technology vendor Akamai Technologies. It was the first time the nation, sometimes referred to by its previous name Burma, ranked in the top 10 of the four-year-old quarterly report.
Akamai provides web content delivery network services and uses its global network of servers to study web attacks. Such attacks can include distributed denial of service attacks which occur when perpetrators send huge volumes of traffic to web sites in an effort to overwhelm their infrastructure and prevent legitimate shoppers from accessing the sites.
Akamai says the attack traffic coming from Myanmar was focused on a small portion of the web and took place in late February and early March. The attack traffic accounted for 13% of all attack traffic during the quarter. The U. S. originated the second-highest proportion of attack traffic, 10%, followed by Taiwan (9.1%), Russia (7.7%) and China (6.4%).
The report also provided updated Internet use statistics. Akamai says the number of Internet protocol addresses, the unique identification number assigned to a web-enabled device, that are accessing the web increased 20% in the last year to more than 584.8 million. Akamai estimates the number of people accessing the web through these devices at about 1 billion, as one device may be used by multiple people.
Year-over-year IP growth was highest in South Korea (35%), Italy (28%), China (27%) and Brazil (24%). The average connection speed globally was 2.1 megabits per second, compared with 5.3 Mbps in the U.S. Delaware had the fastest overall average web connection at 7.5 Mbps, down slightly from a year ago. Virginia had the largest year-over-year increase in speed, 24%, with an average web connection speed of 5.7 Mbps during the quarter.