That decline is larger than the multichannel retailer’s overall 5.8% sales decline.
E-commerce revenue jumped 25% as total sales rose 10%.
Build-a-Bear Workshop Inc., a retailer of customizable stuffed animals, reported a healthy increase in e-commerce sales in the second quarter. That’s an improved performance from the first quarter when the web grew by under 2%.
For the quarter ended July 2, Build-a-Bear, No. 494 in Internet Retailer’s Top 500 Guide, posted:
- Web sales of $2.09 million, an increase of 25.2% jump over $1.67 million in Q2 2010.
- Total sales increased 10.4% to $81.84 million from $74.13 million in the same quarter in the prior year.
- Comparable-stores sales increased 7.1%.
- Net loss was $6.68 million compared with a 2010 second quarter net loss of $8.48 million.
"Our consolidated e-commerce sales rose, giving us confidence in our strategies throughout all channels of our business,” says chairman and chief executive Maxine Clark.
Internet Retailer calculates the web accounted for 2.6% of total revenue in Q2, compared with 2.3% in the same quarter of 2010.
For the first six months of the year, Build-a-Bear also reported:
- E-commerce sales rose 10.5% to $4.96 million from $4.49 million in 2010.
- Total revenue was $177.83 million, a 1.3% increase from $175.57 million in the first six months of 2010.
- Comparable store-sales decreased 2%.
- Net loss was $8.93 million, compared with a net loss of $6.80 million in the same period of the prior year
Internet Retailer calculates the web accounted for about 2.8% of total sales, versus 2.6% in the first two quarters of 2010.