Retailers shift their ad spending from TV, radio and print ads to digital ads.
Edie Perkins becomes vice president of international product development.
Scholastic Corp. says it has promoted Edie Perkins to the new position of vice president, international product development. She was previously vice president, export, for the publisher and retailer of books, magazines and educational materials. Scholastic, No. 54 in the Internet Retailer Top 500 Guide, has hired Anne Boynton-Trigg as the new vice president, export.
Boynton-Trigg previously was senior vice president, general manger at Pearson Longman English Language Teaching, which also publishes educational materials. While there, she trained and supervised editorial, production, and U.S. and global marketing employees, and also launched digital learning initiatives, Scholastic says.
Perkins had worked in her previous job at Scholastic since 2008, during which she oversaw marketing and sales efforts. Previously, she was product manager for Scholastic’s education division and helped develop the company’s Read 180 reading intervention program. In her new job she is responsible for product development and rights acquisition.
Both Perkins and Boynton-Trigg report to Shane Armstrong, president of Scholastic International Growth Markets. "Scholastic International is poised for growth in emerging markets, and these two appointments represent a significant step toward achieving that goal,” Armstrong says. “Anne is an experienced publishing, sales and marketing executive who will build on the great work Edie has done in our export business. Edie, who has worked in multiple divisions of Scholastic, is the ideal person to work with the company's domestic product development teams to ensure that we are creating programs that can easily move from the U.S. into international markets."