The retailer says web sales grew about 30% during the period, while total sales were lower than projected.
The apparel and accessories retailer rewards customers online with gift cards, birthday gifts.
Aeropostale Inc. is launching a loyalty program for its subsidiary P.S. from Aeropostale that will provide certificates for future purchases and access online to exclusive sales and birthday gifts for customers.
The “P.S. Rewards” program is free and available to customers who shop in stores or online at PS4U.com. Program members earn one point for every dollar they spend and at 75 points they receive a $5 reward toward a future purchase.
P.S. from Aeropostale sells apparel and accessories for kids ages 7 to 12.
“The P.S. brand has developed a strong following among kids and moms alike,” says Scott Birnbaum, senior vice president of marketing and e-commerce at Aeropostale, No. 110 in the Internet Retailer Top 500 Guide. “P.S. Rewards formalizes this relationship and allows us to recognize our best customers with special privileges and activities.”
In addition to its e-commerce sites, Aeropostale operates 915 Aeropostale stores in 49 states and Puerto Rico, 63 Aeropostale stores in Canada, and 62 P.S. from Aeropostale stores in 17 states.