July 18, 2011, 4:05 PM

ToolBarn.com Powers up Website Conversion by 7.6% with buySafe

ToolBarn.com utilized a split A/B testing methodology to objectively measure the conversion, sales and profit impact of using the buySAFE program.

Arlington, VA and Omaha, NE (June 16, 2011) – buySAFE, Inc., a leading provider of comprehensive consumer confidence programs for internet retailers, and ToolBarn.com an ecommerce leader selling power tools, air tools and hand tools as well as fasteners, bits, blades and accessories determined during a recent A/B test that buySAFE materially increased their website conversion and sales while also improving the overall customer purchase experience.

ToolBarn.com utilized a split A/B testing methodology to objectively measure the conversion, sales and profit impact of using the buySAFE program.  The results were convincing.  By utilizing buySAFE, ToolBarn.com increased its website conversion rate by 7.6%. The test was conducted over a multi-week period in May 2011. The results were highly statistically significant with over 50,000 visitors and over 1,000 orders included in the test.  With buySAFE, ToolBarn.com saw over 1.5 additional sales for every thousand website visitors, resulting in significant increases in sales and profits from using the buySAFE solution.

“We work hard to provide the best service and prices possible to our customers and buySAFE reinforces this work ethic,” said Chris Hughes, Director of Marketing at ToolBarn.com. “Shoppers have lots of choices of where to purchase their supplies for construction projects and the A/B testing proved without a doubt that buySAFE increases shopper confidence and turns them into satisfied buyers”.

“We are thrilled to have ToolBarn.com join our family of over 5,000 buySAFE Merchants,” said Jeff Grass, CEO of buySAFE, Inc. "We are pleased with the impact the buySAFE 3-in-1 Guarantee has had on their website and contributing to their fast growth and continuing success”.

About buySAFE

buySAFE, Inc. provides comprehensive consumer confidence programs for online retailers to increase customer satisfaction, brand loyalty and profitability. buySAFE is partnered with Liberty Mutual, Travelers, ACE USA and Assurant Specialty Property. With over 5 billion online impressions of buySAFE each year, 21 million guaranteed purchases and over 5,000 buySAFE Merchants, buySAFE is widely recognized as a leader in providing confidence and safety for online buyers and increased sales and profits for merchants. buySAFE's investors include Grotech Ventures, Core Capital Partners, Symantec Corporation and The Hartford Financial Services Group. For more information, visit: http://www.buysafe.com

About ToolBarn.com

Founded in 1997, ToolBarn.com offers a large selection of the highest quality power tools, air tools, and hand tools. ToolBarn.com has appeared multiple times on the Internet Retailer's Top 500 Retailers and Inc's 5000 Fastest Growing Companies list. One of the core beliefs of ToolBarn.com is that customer satisfaction is a top priority. The ToolBarn.com team is continually working so their customers can have the best online shopping experience possible. For more information, visit: http://www.toolbarn.com

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