Facebook ads’ return on ad spend rose 33% year over year, while purchase rates jumped 68%.
International sales make up 57% of revenue for the U.K.-based fashion and beauty products retailer.
Asos plc, a web-only fashion, accessories and beauty products retailer based in the United Kingdom, continued its strong web sales string in the first quarter of fiscal 2012.
For the quarter ended June 30, 2011, Asos, No. 42 in the Internet Retailer Top 300 Europe, reported:
- Total web sales of 104.1 million pounds ($166.9 million) up by 69% from 61.7 million pounds ($98.9 million) in the prior year quarter.
- U.K. sales of 44.6 million pounds ($71.5 million), a 15% increase year over year from 38.8 million pounds ($62.4 million).
- International sales of 59.6 million pounds ($95.6million), up by 160% from about 23 million pounds ($36.8 million) in Q1 fiscal 2011.
- Total revenue, including shipping and handling and advertising sales on its web site and in a branded magazine, of about 107.3 million pounds ($172.1 million), up by 63% from 65.8 million ($105.5 million) in the same quarter of fiscal 2011.
Asos did not report overall earnings for the quarter.
Total sales for fiscal 2011 were 324.1 million pounds ($526.4 million), up by 58% from 205.5 million pounds ($333.8) in the previous year.
“International sales now represent 57% of the total, up from 51% in the last quarter,” says Nick Robertson, CEO. “Importantly, the transition to our new single warehouse facility in Barnsley was completed during the period, on budget and ahead of schedule. The new financial year has started well and we remain positive in our outlook for 2012, with progress to date in line with expectations.”
Asos moved to a new 530,000-square-foot warehouse in Barnsley, England, last month.