The office supplies retailer say it sacrificed some sales to improve online profitability. It also redesigned its business-facing e-commerce site, StaplesAdvantage.com.
Looks Forward to Taking Leadership Role in Premier Mobile Marketing Association
New York, Singapore, London & Sao Paulo- July 11, 2011 - The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced that Motricity (www.motricity.com) has joined the MMA as a Global Premium Member. Through the delivery of relevance-driven merchandising, marketing and advertising solutions, Motricity empowers mobile operators, brands and agencies to maximize their reach with customers. Membership with the MMA will allow Motricity to reinforce the benefits and opportunities associated with mobile marketing and advertising.
Motricity's founder and CEO, Ryan Wuerch, will serve on the MMA Global Board of Directors. In addition, Motricity will provide leadership and support for the MMA Marketer and Agency Global Awards program, which recognizes leaders and innovators in the mobile marketing industry. The company will also hold a board seat on the MMA North American Regional Executive Committee.
"We are thrilled to welcome Motricity as the latest Global Premium Member of the MMA," said Greg Stuart, MMA Global CEO. "Motricity's and Ryan's personal commitment to helping the MMA accelerate the growth of the mobile marketing industry is exactly the type of leadership we need to build and to solidify the mobile channel as a world-class marketing platform and indispensable part of the marketing mix."
"The Mobile Marketing Association brings the leading brands and agencies in the world together to advance and accelerate the adoption of mobile marketing and advertising," Wuerch said. "Mobile marketing and advertising is a key growth area for Motricity, and as an MMA board member, I look forward to helping the MMA shape the direction of the industry."
In addition to providing support for the Annual Awards Dinner and Ceremony, Motricity will sponsor the post-award gallery, which will showcase the best and brightest creative talent in the mobile marketing industry.
In conjunction with its premium membership, Motricity will also assume a thought-leadership role by hosting several Innovator Roundtable Dinners, a private dinner gathering of select industry leaders and visionaries at top-tier destinations throughout the United States to discuss pressing topics that are facing the mobile marketplace.
Launched in November 2009, MMA's Premium Membership is the highest-tier membership for companies wishing to establish an advanced global leadership position across the mobile marketing industry. MMA Premium Members currently include Alcatel-Lucent, InMobi, Microsoft Advertising, Millennial Media, The Coca-Cola Company and The Tribune Company. Premium Membership brings together "market-making" companies with the scale, scope, commitment and resources to affect genuine change benefiting the worldwide mobile marketing industry. These companies provide leadership by accelerating innovation, removing critical industry barriers and expanding industry awareness regarding the benefits of mobile marketing. Premium Members commit themselves to a long-term concerted and collaborative effort through the MMA to help build the industry.
Motricity (NASDAQ:MOTR) empowers mobile operators, brands and advertising agencies to maximize the reach and economic potential of the mobile ecosystem through the delivery of relevance-driven merchandising, marketing and advertising solutions. Motricity leverages advanced predictive analytics capabilities to deliver the right content, information and advertising, to the right person at the right time. Motricity provides their entire suite of mobile data service solutions through one, integrated, highly scalable managed service platform. Motricity's unique combination of technology, expertise and go-to-market approach deliver definitive return-on-investment for our mobile operator, brand and advertising agency customers. For more information, visit www.motricity.com or follow the company on Twitter@motricity.
About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 700 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance. The MMA's primary focus is to establish mobile as an indispensable part of the marketing mix. The MMA works to promote, educate measure, guide and protect the mobile marketing industry worldwide. The MMA's global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Middle East and Africa (EMEA), Latin America (LATAM) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com.
Valerie Christopherson/Evan Tamura
MMA PR/Global Results Comm. (GRC)
P:+1 949 608 0276
Edelman for Motricity
P: +1 206 268 2115