July 12, 2011, 11:18 AM

Fat Brain Toys is a finalist in a social media contest

Toy e-retailer and manufacturer could win a Facebook makeover.

Nesli Karakus

Senior Editor, Research

Lead Photo

For small businesses, developing a social media strategy is just one of a long list of things that tug on the budget. That’s why Fat Brain Toys CEO Mark Carson was intrigued when he heard about the Big Break for Small Business contest that promises to award five businesses $20,000 plus a two-day social media makeover by Facebook.

Carson entered and recently learned that Fat Brain, a toy manufacturer and e-retailer headquartered in Elhorn, NE, has been selected as one of the 10 finalists. In all 11,000 companies entered the contest which is sponsored by American Express One, a credit card for small businesses from American Express Co.

“We see ourselves challenging the common perception of toys as simple ‘kids stuff,’” says Carson. “We consider toys to be the tools of childhood--critical components of a child’s development. Winning this contest would certainly help further our mission of putting great toys in the hands of our children.”

Fat Brain is No. 445 in the Internet Retailer Top 500 Guide.

The five finalist companies that get the most votes on Facebook.com/Open will win the prizes.

Other finalists include Distinctive Gardens, a garden center in Dixon, IL; Viesso, an online furniture store in Santa Monica, CA; Spoonflower, an online fabric store located in Durham, NC; HopeLights, a magazine for children with special needs based in Plano, TX; The Bandee, a hair band manufacturer, in Weston, FL; Big Daddy's Bar-B-Que, a Gary, IN, restaurant; ParkWhiz.com, a parking reservation site based in Chicago; and ModMarket, a restaurant company in Boulder, CO.

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