Retailers shift their ad spending from TV, radio and print ads to digital ads.
Colin How has worked Terapeak in various roles, including chief operating office and acting CEO and will carry his extensive strategic planning, organizational design, and leadership development experience through to his new role.
Victoria, BC, July 6, 2011 – Terapeak (previously known as Advanced E-Commerce Research Systems) is pleased to announce the appointment of Colin How to the position of President, effective immediately. This move underscores Terapeak’s continued effort to enhance competitive positioning and focus on customer experience.
Mr. How has been with Terapeak in various roles, including COO and Acting CEO and will carry his extensive strategic planning, organizational design, and leadership development experience through to his new role as President. Mr. How will be responsible for growing the Terapeak business and increasing the company’s presence.
“I am pleased to step into this role as Terapeak continues into its next phase of growth,” commented Mr. How. “Merchant analytics is a major growth market and Terapeak provides excellent opportunity as a leader in market research data. My experience will help to ensure Terapeak is successful in developing through to the next level. I look forward to this new challenge!”
Mr. How brings extensive experience leading high performance teams, including as Managing Partner of Applied Human Capital Inc., as well as co-founder of H2ST, where he raised almost $10M in private equity.
“We are extremely excited about Colin’s move to his new role as President,” said Anthony Sukow, EVP and Co-founder. “This is a time of growth and development for Terapeak and Colin brings a level of expertise that makes him an ideal fit for this role.”
Terapeak is a leader in ecommerce market research and payment analytics, and is the sole authorized re-licensor of eBay data globally. The company provides custom insights and SaaS technology-enabled solutions to e-commerce merchants around the world.
Currently aggregating over 20% of all online commerce sales data, Terapeak helps merchants make faster, more-profitable business decisions based on real-time market trends, pricing, and transaction data.