Mobile advertising accounts for 76% of that spending as marketers increasingly shift spending to the social network’s mobile ads.
Fans Can Now Buy and Sell Tickets On-The-Go Through the World’s Largest Ticket Marketplace Using Windows Phone Devices
SAN FRANCISCO--StubHub, the world’s largest ticket marketplace, today released a new ticketing application available on Windows Phone. The application makes it easy for fans to buy tickets to all sports, music and theatre events listed on StubHub, and ticket sellers can manage existing ticket listings – anyplace, anytime on a Windows Phone, which is the only phone that features Microsoft® Office, Xbox LIVE® and thousands of apps.
“Windows Phone is backed by an innovative developer ecosystem that is creating a variety of quality apps and games, like StubHub, that take advantage of the phone’s unique features and design”
The application takes advantage of the advanced features of Windows Phone, allowing users to seamlessly glide through the vast StubHub catalogue and discover and access events. Fans can search events based on their preference and location, view and map upcoming events, as well as tag favorite sports teams and bands to follow them throughout the season and on tour. The application also provides detailed ticket information prior to buying a ticket, such as where the user’s seats are located. Ticket sellers benefit from open access to their ticket listings, including the ability to view, edit, delete and deactivate single listings.
“Windows Phone is backed by an innovative developer ecosystem that is creating a variety of quality apps and games, like StubHub, that take advantage of the phone’s unique features and design,” said Todd Brix, senior director, Windows Phone Marketplace, Microsoft Corp. “With its smart use of Windows Phone design principles and personalized results, StubHub, is a great example of the rich applications that people will find on Windows Phone Marketplace to get the most out of their phone,” he continued.
Windows Phone users who download the StubHub application enjoy the same FanProtect Guarantee and award-winning customer service that is always found on StubHub. The application also makes it easy for users to “share” the event they are attending via email, Facebook and Twitter.
The StubHub application is ideal for users who want to plan a last-minute day or night of fun whether they’re at home or traveling thanks to Windows Phone innovative application integration. Fans can view upcoming live events near their location along with a map highlighting local businesses nearby the venue, including restaurants and parking facilities, and even link to business user reviews.
“StubHub maintains its place as the ‘go-to’ source for live entertainment event tickets for millions of fans because we deliver the features and functionality they want,” said Dre Madden, head of digital marketing for StubHub. “Launching our Windows Phone application is another important step in making commerce services available to consumers no matter where they are or what device they are using.”
The StubHub application is available for free download to Microsoft Windows Phone users. The secure application protects users’ personal information and enables fans to purchase tickets using their existing StubHub account, via PayPal or credit card.
This new offering joins StubHub’s existing free ticket applications for Android, iPhone and iPod touch devices. StubHub’s Windows Phone application is the newest member of eBay’s offerings for Windows Phone devices. As a global leader in m-commerce, eBay Inc.’s mobile applications are available to millions of Windows Phone, iPhone, BlackBerry and Android users in more than 190 countries and eight languages.
For more information and to download StubHub’s Windows Phone application visit www.zune.net.
StubHub is the world's largest ticket marketplace, enabling fans to buy and sell tickets to tens of thousands of sports, concert, theater and other live entertainment events. StubHub reinvented the ticket resale market in 2000 and continues to lead it through innovation. The company's unique online marketplace, dedicated solely to tickets, provides all fans the choice to buy or sell their tickets in a safe, convenient and highly reliable environment. All transactions are processed and delivered by StubHub and backed by the company’s FanProtect Guarantee™. Company partners include the New York Yankees, Washington Redskins, and the University of Southern California along with nearly 60 teams in the NFL, MLB, NBA, NHL and NCAA, complemented with companies such as ESPN and AOL.
StubHub is an eBay company (NASDAQ:EBAY). For more information on StubHub mobile applications, visit www.stubhub.com/mobile-apps.
About eBay Mobile
eBay launched its first application for the iPhone in July 2008 and has since become a leader in mobile commerce. Its core iPhone application, which is available free via iTunes in eight languages and 190 countries, has been downloaded more than 18 million times and allows users to fully browse and buy without leaving the application. The eBay app for the iPad™ debuted in the top ten most downloaded free iPad® apps in the iTunes Store and delivers a dramatically different, visually compelling shopping experience to browse and purchase the vast selection of products available on eBay. eBay’s suite of mobile apps, including RedLaser, Selling, Classifieds and StubHub, make selling and buying possible virtually anywhere, anytime. In 2010, eBay’s mobile gross merchandise volume (GMV) — the value of all goods sold — was nearly $2 billion. eBay expects to generate $4 billion in GMV through mobile commerce in 2011.
eBay Inc.’s PayPal™ division has been delivering mobile payments since 2005 and has a mobile app for iPhone®, Android™, BlackBerry® and Nokia phones, as well as SMS and WAP-based payments solutions. PayPal offers merchants an easy way for shoppers to checkout on mobile websites via Mobile Express Checkout and mobile developers can use PayPal for in-app payments using PayPal’s Mobile Payments Library. In 2010, $750 million in payments were transacted over PayPal’s mobile applications. PayPal expects to almost triple mobile payment volume in 2011 to more than $2 billion and grow to more than $7.5 billion by 2013. For more information on eBay mobile, visit mobile.ebay.com.
Glenn Lehrman, 415-222-8517