June 29, 2011, 1:41 PM

E-retailing veteran Fiona Dias is leaving GSI

With eBay’s acquisition of GSI complete, the former Circuit City Direct exec will leave Friday.

Don Davis

Editor in Chief

Lead Photo

Fiona Dias

With eBay Inc.’s acquisition of GSI Commerce complete, Fiona P. Dias is stepping down July 1 from her post as executive vice president of GSI, a provider of e-commerce technology and services to web retailers.

“It’s an exciting time and I am proud of everything that we accomplished at GSI and am confident that eBay will  propel GSI to higher levels of success,” Dias said in an e-mail disclosing her departure.

Before joining GSI in March 2007, Dias had been president of Circuit City Direct, the e-retailing arm of the electronics chain that later went bankrupt, and then chief marketing officer for parent company Circuit City Inc. She left Circuit City in June 2006.

At Circuit City, she drove the introduction of a service that let consumers order online for in-store pickup, making Circuit City one of the first chains to link its web site and bricks-and-mortar stores in that way. Circuit City guaranteed an item would be ready for pickup within 24 minutes, a fast-service promise later imitated by many other retail chains, such as Wal-Mart Stores Inc., Toys ‘R’ Us Inc. and Best Buy Co. Inc. Walmart.com is No. 6 in the Internet Retailer Top 500 Guide, Best Buy No. 11 and Toys ‘R’ Us No. 29.

In September 2009, Dias was named to the board of multichannel automotive supplies retailer Advance Auto Parts Inc. Dias was also a keynote speaker at the inaugural Internet Retailer Conference & Exhibition in 2005.

Systemax Inc. bought the rights to the CircuitCity.com domain, customer lists and other assets for $14 million in May 2009 and relaunched it as a web-only consumer electronics retailer in spring 2010.

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