The apparel manufacturer is stepping up its digital marketing in hopes of connecting with a younger audience.
ClickEquations focuses on large advertisers and search agencies.
Channel Intelligence Inc. says it has acquired ClickEquations Inc., a paid search platform provider. Channel Intelligence did not say how much it paid for the firm.
The five year-old ClickEquations sells paid search management, bidding and reporting tools designed for large advertisers and search agencies that spend $25,000 or more monthly on paid search, Channel Intelligence says. Clients include gift and craft e-retailer Uncommon Goods and cable provider Comcast Corp.
Channel Intelligence, which provides online marketing and e-commerce services to retailers and manufacturers, including 21 in the Internet Retailer Top 500 Guide, says the acquisition will help it expand its CI Product Search paid search marketing service.
“Our vision is to provide clients with the complete spectrum of online marketing services, and paid search is clearly a very important addition to our product line and capabilities,” says Rob Wight, CEO of Channel Intelligence. “The advanced paid search platform technology and talented people of ClickEquations help CI accelerate this strategy.”