June 24, 2011, 3:41 PM

Channel Intelligence buys a paid search technology provider

ClickEquations focuses on large advertisers and search agencies.

Lead Photo

Channel Intelligence Inc. says it has acquired ClickEquations Inc., a paid search platform provider. Channel Intelligence did not say how much it paid for the firm.

The five year-old ClickEquations sells paid search management, bidding and reporting tools designed for large advertisers and search agencies that spend $25,000 or more monthly on paid search, Channel Intelligence says. Clients include gift and craft e-retailer Uncommon Goods and cable provider Comcast Corp. 

Channel Intelligence, which provides online marketing and e-commerce services to retailers and manufacturers, including 21 in the Internet Retailer Top 500 Guide, says the acquisition will help it expand its CI Product Search paid search marketing service.

“Our vision is to provide clients with the complete spectrum of online marketing services, and paid search is clearly a very important addition to our product line and capabilities,” says Rob Wight, CEO of Channel Intelligence. “The advanced paid search platform technology and talented people of ClickEquations help CI accelerate this strategy.”

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Michael Ringman / E-Commerce

The key role of post-sale service for buyers of IoT products

The complexity inherent in large networks of connected devices brings the contact center front and ...

FPO

Carol Krakowski / E-Commerce

4 customer service takeaways from ‘Cyber Weekend’

Be honest with customers about wait times, and make sure agents have all the information ...

Advertisement