The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
The dynamic, geo-targeted rich media ad units from Rovion provide real-time data from Krillion on products that are geographically local to each user.
IRVINE, Calif., June 15, 2011 — Local.com Corporation (NASDAQ: LOCM), a leading online local media company, today announced the launch of its first integrated solution resulting from the recent Krillion and Rovion acquisitions.
The dynamic, geo-targeted rich media ad units from Rovion provide real-time data from Krillion on products that are geographically local to each user, including information on current discounts, pricing, product details, store locations and in-stock availability. Local.com plans to distribute these dynamic ads across its network of more than 1,400 regional media publishers’ websites, as well as third-party partner networks, which will create additional reach. To see an example of the ad unit go to: http://www.local.com/business/details/lake-forest-ca/sears-80315212/.
The company generates revenue from the retailers when consumers click on the ad units. National brands with local points of presence increasingly use display advertising, and rich media in particular, to more effectively target local consumers. According to industry research, rich media ads can outperform standard and animated counterparts by 300 percent or more. Recent research from Yahoo! indicates that hyper-local targeting of retail display campaigns generates more than five times return-on-ad-spend measured by sales lift at the retailer.
“We are excited to launch our initial product from the Krillion and Rovion acquisitions. Local shopping content within a rich media ad unit provides us with a unique local display advertising product,” said Michael Sawtell, Local.com COO. “We believe this will prove to be valuable to a wide range of multi-channel retailers and consumer brands looking for higher performance results from their online advertising spend.”
“The Krillion integration represents another milestone in the evolution of Rovion’s RAMP technology. This highly effective offering will be made available to publishers, agencies, and brands within a platform that requires no technical proficiencies to create sophisticated rich media ad units,” said David Simon, vice president, Rovion. “We believe that this valuable new offering can provide additional monetization opportunities and significant new revenue growth to the markets we serve.”
According to Forrester Research nearly half of retail sales are “web-influenced,” and these web-influenced retail sales are expected to reach $1.2 trillion by the end of 2012.
Local.com Corporation (NASDAQ: LOCM), a leading online local media company, enables brick-and-mortar businesses to connect with online customers using a variety of digital marketing products. The company reaches more than 20 million consumers each month on the flagship Local.com website, 1,400 regional media sites and more than 100,000 geo-category websites. The company distributes daily deals via Spreebird.com, rich media ads via Rovion.com, and real-time product inventory information from more than 50,000 retailers nationwide via Krillion.com. To advertise, or for more information, visit: http://www.local.com/.