Retailers shift their ad spending from TV, radio and print ads to digital ads.
The vendor will launch InFront at the Internet Retailer Conference & Exhibition 2011.
Timed with the start of the Internet Retailer Conference & Exhibition 2011 next week in San Diego, Endeca Technologies Inc. is releasing its newest version of its customer experience management platform, Endeca InFront. The platform aims to help retailers engage customers with personalized merchandising content across multiple retail channels, including web, mobile, social networks and in-store kiosks, the company says.
“At the core of InFront is having one platform to manage customer experience on a dot.com site, mobile, social and in-store kiosks, and across different brands,” John Andrews, Endeca’s vice president of marketing and product management, tells Internet Retailer.
The platform includes InFront Intelligence, a business intelligence application that enables retailers to gather information on the performance of cross-channel digital and in-store merchandising campaigns, such as how many shoppers clicked on a particular promotion and made a purchase. InFront Social Commerce and InFront Mobile Commerce modules were designed to extend such personalized content and merchandising performance management metrics across social networks and mobile commerce.
InFront Social also supports an e-commerce transactional store within a retailer’s Facebook page, where it also builds on personalized merchandising content based on information gathered from a retailer’s Facebook followers For example, a retailer’s e-commerce storefront on Facebook could display merchandise that is likely to be of interest to a particular shopper based on what her friends have Liked on Facebook. “Integrating that data in the Endeca engine will provide for a more personalized, compelling shopping experience,” Andrews says.
Endeca integrates its technology platform with e-commerce technology from hybris, for which Endeca is a reselling partner. Endeca’s technology can also integrate with e-commerce technology from other vendors.
Endeca didn’t release pricing for its new InFront platform, which it offers as licensed software, though Andrews says the company offers modular pricing for individual parts of its technology and serves a wide range of retailers from Wal-Mart Stores Inc. down to retailers with annual web sales of about $10 million.