And mobile revenue increases year over year on Black Friday, as more shoppers turn to their smartphones, a new study finds.
Combined Solution to Enable Companies to Recover Up to 50% of Website Abandoners via Automated, Right-Time Email and Social Media Remarketing Campaigns
REDWOOD CITY, CA and ANDOVER, MA--(Jun 1, 2011) - StrongMail, a leading provider of online marketing solutions for email marketing and social media, and SeeWhy, Inc., the company that boosts website conversion with real-time remarketing, today announced a new partnership that provides companies with an easy-to-implement option for automating real-time shopping cart abandonment and retargeting programs. By integrating StrongMail's Transactional Platform with SeeWhy's Conversion Manager, the combined solution enables companies to automatically launch and optimize multi-stage follow-up campaigns via real-time email or social media remarketing immediately following a website activity.
According to a recent MIT study, 90 percent of abandoned shopping carts go cold within an hour, which makes it imperative for retailers and other companies to be able to automatically trigger shopping cart abandonment programs in real time. While shopping cart abandonment and other follow-up programs triggered by website activity have long been available with sophisticated multichannel campaign management systems, this partnership makes it possible for companies with limited IT resources to embrace this effective form of right-time email marketing. A recent study by SeeWhy has found that triggering real-time follow-up campaigns via email and social media has enabled companies to recover up to 50 percent of website abandoners.
With the combined solution, SeeWhy's Conversion Manager continuously analyzes a website visitor's onsite activity and then sends a trigger to StrongMail to launch an optimized follow-up campaign when it detects a web form or shopping cart abandonment, purchase, or other predetermined activity. StrongMail then launches the campaign and provides real-time engagement metrics. In addition to email, the integrated solution can automatically leverage Facebook Login to send a message to a user's Facebook account, which is particularly effective for post-purchase "thank you" campaigns that encourage purchasers to share discount codes with their networks.
"The shopping cart abandonment, cross-sell and other remarketing messages enabled by this integration are great examples of how right-time messages can significantly boost engagement and conversions," said Scott Ollivier, vice president of product marketing at StrongMail. "With just a snippet of SeeWhy code on relevant webpages, any StrongMail customer can now launch revenue-generating remarketing campaigns with no IT involvement."
"By partnering with StrongMail, SeeWhy customers can now leverage best-of-breed email delivery and management to launch the remarketing campaigns triggered by SeeWhy Conversion Manager," said Scott G. Silk, CEO of SeeWhy. "Real-time remarketing is one of the most effective tools for boosting website conversions, and the simplicity of StrongMail plus SeeWhy extends the benefits to a wider range of companies."
About StrongMail Systems, Inc.StrongMail enables marketers to forge meaningful, profitable and long-lasting connections with their customers through email marketing and social media solutions. Offering a comprehensive suite of technology and services, StrongMail takes a fundamentally different approach to traditional email service providers that offers many unique advantages to brands. StrongMail's dedicated online marketing solutions offer the lowest total cost of ownership of any enterprise email marketing solution and easily integrate with customer data sources to help marketers improve the performance of their email marketing campaigns. StrongMail's email and social CRM agency provides industry-leading strategic and creative services to help marketers listen, learn, engage and influence best customers. It's these differences that have led Fortune 2000 brands to switch to StrongMail. Learn more at www.strongmail.com or via the links below.
Newsletters: www.strongmail.com/site/subscribe/Facebook: www.facebook.com/StrongMailTwitter: www.twitter.com/StrongMailBlogs: www.strongmail.com/resources/blogs/
About SeeWhy SeeWhy is the industry's only real-time shopping cart recovery service to follow up in real time via email and social networks. The company delivers the highest ROI in ecommerce by responding immediately to shopping cart and web form abandonment with behaviorally triggered 1-to-1, real-time messages. Remarketing to abandoned visitors using the Conversion Manager service converts up to 50 percent of visitors that had abandoned their shopping carts, online forms, applications and registrations. SeeWhy is headquartered in Andover, MA. More information can be found at http://www.seewhy.com/.
Conversion Academy: http://www.seewhy.com/conversion-academy.htm
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