The apparel manufacturer is stepping up its digital marketing in hopes of connecting with a younger audience.
To qualify for the free Club O membership, possessors of a .mil email address should first set up an Overstock account using their .mil email.
SALT LAKE CITY — Overstock.com, Inc. (NASDAQ: OSTK) (short cut: O.CO) today announced that it will give free Club O accounts to U.S. military personnel with a ".mil" email address.
“We support our military men and women and honor their service and the sacrifices they are making for this country,” said Overstock.com CEO Patrick Byrne.
To qualify for the free Club O membership, possessors of a .mil email address should first set up an Overstock account using their .mil email. To learn more visit www.overstock.com/clubomilitary.
Club O is Overstock.com's customer rewards program which provides members with 5% reward dollars back on every purchase, free shipping on every order, and access to exclusive shopping events. To learn more about the Club O program visit www.overstock.com/clubo.
Overstock.com has long been an active supporter of service men and women. In November 2009, Overstock.com partnered with Wounded Warrior Project, a non-profit organization which has the goal to make this generation of wounded warriors the most successful and well-adjusted in history (to learn more about Wounded Warrior Project, or to participate, visit www.overstock.com/woundedwarriorproject.com). In addition, Overstock is a proud supporter of the newly formed National Center for Veteran’s Studies at the University of Utah.