The acquisition will add more than 300 products to L’Oreal’s lineup.
ShopStyle Bridal debuts in conjunction with a four-week contest with luxury specialty retailer Barneys New York.
San Francisco, CA – May 23, 2011 – ShopStyle, the leading global fashion search engine, today announced expansion into the wedding category with the launch of ShopStyle Bridal. ShopStyle Bridal assembles gowns, shoes, accessories and jewelry from the very best brands, boutiques and retailers.
ShopStyle Bridal debuts in conjunction with a four-week contest with luxury specialty retailer Barneys New York to give away designer merchandise from coveted luxury brands Christian Louboutin, Givenchy, Jennifer Meyer and Olivia Collings Antiques. ShopStyle Bridal can be found at www.shopstyle.com/browse/bridal.
“Our vision for ShopStyle has always been to connect women with the best brands, designers and retailers that fit every occasion of her life whether she is dressing as a bride or for the boardroom,” said Andy Moss, Founder and General Manager of ShopStyle.
“By expanding our footprint into bridal, we now offer today’s bride a modern way to shop wedding fashion by assembling the very best merchandise for her in one place and making the experience simple, elegant and fun.”
ShopStyle Bridal, a new area in Women’s Clothing on ShopStyle, assembles thousands of dresses and gowns, veils and headpieces, jewelry, lingerie, bags and clutches and categorizes them by Brides, Bridesmaids and Mother of the Bride. Over the course of the next six months, ShopStyle will add additional products and brands creating the very best assortment of premier bridal products that can be shopped for online.
ShopStyle Bridal debuts with “Walk the Aisle in Style,” a contest in collaboration with launch partner Barneys New York. The contest will take place over a four-week period and features more than $6000 of luxury designer merchandise:
• Week One: “Something Old” – Olivia Collings Antique Jewelry Paste
• Week Two: “Something New” - Givenchy Bahia Clutch
• Week Three: “Something Borrowed” - Jennifer Meyer Diamond Heart
• Week Four: “Something Blue” - Christian Louboutin No Privé Riche
Blue Crystal Embellished Pumps.
For more information and to enter the contest visit www.shopstyle.com/giveaway.
ShopStyle (www.shopstyle.com) is the leading global fashion search engine that brings together the world’s most fashionable stores and best brands in one place. Launched in 2007, ShopStyle retail partners include Barneys New York, NET-A-PORTER, Tory Burch, DVF.com and hundreds of brand names and boutiques. ShopStyle is a division of Sugar Inc. and operates sites in the US, UK, France, Germany, Japan and Australia.
About Sugar Inc.
Since being founded in 2006, Sugar Inc. (www.sugarinc.com/) has maintained its mission to entertain and delight its audience by producing insanely addictive content, unmatched shopping experiences and a robust social community. Sugar Inc. is a leading international diversified women's media company with an audience of more than 18m monthly unique visitors across three business segments: original content (PopSugar.com and PopSugar.tv); commerce (ShopStyle.com); and local (PopSugar’s FreshGuide.com) with operations in the U.S., Europe, Japan and Australia. Sugar Inc. is privately held and backed by world-class investor Sequoia Capital.
About Barneys New York
Barneys New York is a luxury specialty retailer with flagship stores in New York City, Beverly Hills, Chicago, Seattle, Boston, Dallas, San Francisco, Las Vegas, and Scottsdale. Founded as a men’s retailer in 1923 in downtown Manhattan it turned into an international arbiter of high style for both women and men in the 1970s and became renowned for discovering and developing new and innovative design talent. Barneys is famous for selling the most intriguing edit from the world’s top designers including women’s and men’s ready-to-wear, accessories, shoes, jewelry, cosmetics, fragrances, and gifts for the home. Barneys’ signature sense of humor and style is manifested in its creative advertising campaigns, original holiday themes, and celebrated window displays. Barneys’ innovative and CO-OP, a mecca for young and emerging designers, was launched in 1985 and has since expanded into a freestanding store concept. Barneys operates more than a dozen CO-OP stores in eight states across the U.S. For more information about Barneys New York please visit www.Barneys.com.