Photos are larger, fonts are bigger and the search results aim to present the most important information in language the average motorist can understand.
The housewares and furnishings retailer’s total sales were up 7.4%.
The web was hot for Williams-Sonoma Inc. in the first quarter.
For the first quarter ended May 1, Williams-Sonoma, No. 25 in the Internet Retailer Top 500 Guide, reported:
- Web sales were $290 million, up 20.8% from $240 million in the same quarter of 2010.
- Total sales were $771 million, up 7.4% from $718 million in the same quarter of 2010.
- Total direct-to-consumer sales, including web and catalog sales, were $344 million, up 12.5% from $305.9 million in the first quarter of 2010. Direct-to-consumer sales for the first quarter of 2011 accounted for 45% of total net sales.
- Total retail sales were $427 million, up 3.6% from $412 million in the first quarter of 2010.
- Comparable-store sales increased 6.7%.
- Net income was $31.6 million, up by 62% from $19.5 million in the prior year quarter.
Internet Retailer calculates the web accounted for 37.6% of total sales compared with 33.4% in the first quarter of 2010.
“An innovative merchandising strategy–supported by compelling price points, highly targeted multichannel marketing, and a superior customer experience–drove these better-than-expected results,” says Laura Alber, president and CEO. “During the quarter, we continued to invest in our key growth initiatives–including increasing our penetration in e-commerce, expanding the reach of the West Elm brand and extending our international presence.”
In May, the company launched international sales programs for its youth-focused brand, PBTeen, in 75 countries.
The company operates Williams-Sonoma.com, PotteryBarn.com, PotteryBarnKids.com, PBTeen.com, WestElm.com and WSHome.com.