At least one brand’s e-mail prank caused some social media backlash among consumers.
Thomas & Mercer becomes Amazon’s fifth publishing imprint.
In announcing this month that it would start publishing its own line of romance novels, Amazon.com Inc. promised more to come. The top online retailer made good on that promise today, announcing the launch of its fifth imprint, Thomas & Mercer, which will publish mysteries and thrillers.
Amazon, No. 1 in the Internet Retailer Top 500 Guide, says the new publishing brand will issue its first four books this fall. They will be released in printed and audio formats as well as for Amazon’s Kindle e-book reader, and offered to other retailers to sell as well as Amazon.com.
"Our customers enjoy reading mysteries and thrillers, and we're excited to launch this imprint devoted to that genre," says Victoria Griffith, a publisher in Amazon’s Amazon Publishing unit.
Amazon says the first four books to be published under the Thomas & Mercer name will be:
• “The Immortalists” by Kyle Mills, author of 10 books including “The Second Horseman” and “Lords of Corruption.” Publication date: Oct. 4.
• “Stirred” by J.A. Konrath, who has written seven thrillers in the Jacqueline “Jack” Daniels series and horror novels under the Jack Kilborn. “Stirred” will be the final novel in the Jack Daniels series and co-written with Blake Crouch. Publication date: Nov. 22.
• “Resuscitation” by D.M. Annechino, a sequel to “They Never Die Quietly,” which was released under the AmazonEncore imprint. Publication date: Oct. 11.
• “Already Gone” by John Rector, another AmazonEncore author. Publication date: Oct. 25.
Amazon entered the book publishing business in May 2009 with AmazonEncore, which reissues books self-published by authors or put out by small publishers and uses Amazon’s marketing resources to promote them. AmazonCrossing translates works from other languages and Powered by Amazon is a self-publishing service for authors.
The name Thomas & Mercer comes from the names of two streets that flank Amazon’s headquarters in Seattle.