Retailers shift their ad spending from TV, radio and print ads to digital ads.
The retailer offers more than 650,000 digital book titles.
Amazon.com Inc. this week said it had launched a Kindle electronic bookstore for consumers in Germany. The store, Amazon.de/kindlebuecher, offers more than 650,000 titles, including some 25,000 in German.
Amazon, No. 1 in the Internet Retailer Top 500 Guide, also said that it has made available to German-speaking consumers its “Buy Once, Read Everywhere” apps for such mobile devices as iPad, iPod touch, iPhone and Android-based phones. The apps enable consumers to read digital content they’ve purchased on any of those devices.
"After 12 years of selling print books on Amazon.de, we are excited today to offer the millions of Amazon.de customers access to the biggest e-bookstore in Germany," says Greg Greeley, Amazon’s vice president for European Retail. "German customers are passionate about books and reading, and just as we've seen in the U.S. and the U.K., we believe they will quickly embrace the advantages of reading on Kindle.”
Amazon’s launch of the German Kindle store follows by a couple of weeks the retailer’s introduction of its newest Kindle e-reader, which is cheaper than previous models but has special offers and screensavers sponsored by other companies such as payment card network Visa and car brand Buick.