April 18, 2011, 1:55 PM

Hayneedle Helps its Fans Find What They Are Looking For in Facebook Commerce

Hayneedle customers can virally promote and share products while they buy via Facebook’s social features.

04.12.2011– San Francisco, CA – April 12, 2011 – Today Adgregate Markets, the leader in secure social commerce solutions, announced that Hayneedle is using Adgregate’s ShopFans to enable secure social shopping on its Facebook page. Hayneedle.com includes over 220 online specialty stores, each devoted to a single product category. From hammocks.com to dartboards.com, each store showcases a deep selection of endless variety. Through ShopFans, Hayneedle’s Facebook fans can now choose from the finest selection, best value, and unparalleled choices in products for home, work, and play.

With ShopFans, Hayneedle customers can virally promote and share products while they buy via Facebook’s social features. The company is ranked #69 on Internet Retailer’s Top 500 List and 14th within the list’s mass merchant category, with an estimated $241.5M in online sales in 2009.

More of the e-retailers included in the 2010 Internet Retailer Top 500 Guide® chose Adgregate as their social commerce platform than any other solution provider. With a rapidly growing list of over 50 top online retailers that represent the full range of retail categories, Adgregate Markets' ShopFans powers the storefronts of more retailers on Facebook than any other social commerce solution provider.

Visitwww.adgregate.com/showcase to see a comprehensive list of Adgregate’s retail clients.“It’s all about choice when you shop at Hayneedle, and the addition of ShopFans means our customers now have the greatest choice within Facebook as well,” says Hayneedle founder, Doug Nielsen. “Hayneedle is your one place to shop for everything related to your home, work and play, and ShopFans will make the shopping experience all the more convenient for our customers.”Adgregate's ShopFans is the only secure social commerce solution on Facebook, publicly endorsed by security and privacy heavyweights: Symantec's VeriSign, McAfee, and TRUSTe.

Moreover, ShopFans was built entirely as a native Facebook Platform application, instead of a 'store in a i-frame,' which means brands can tie directly into all of the social plumbing of Facebook, including News Feed stories promoting group buying apps, wish lists, "Likes," "Shares," gift registries, private and flash sales, loyalty rewards, social badging, and much more.“We’re excited to help Hayneedle bring the world’s most diverse selection of product categories and depth to consumers on Facebook,” said John Underwood, COO of Adgregate Markets. “Our new partner Hayneedle joins our other marquee Top 500 retail clients and provides more evidence that the biggest brands and retailers choose Adgregate to power their social commerce strategy.”About HayneedleHayneedle is about choice. The journey to a world-class brand started in 2002, when founders Doug Nielsen, Mark Hasebroock, and Julie Mahloch acquired Hammocks.com and began selling hammocks online.

After several years of hard work and growth, the vision of true variety and revolutionary online shopping went to the next level. In August 2009 came the new name: Hayneedle. Hayneedle.com now includes 220 stores and counting, each devoted to a single product category. Hayneedle showcases true variety with virtually endless space. This allows buyers to search the globe for the finest selection, best value, and unparalleled choices in products for the home, work and play. More than just larger selection, it's about distinctive products that help create inviting spaces. For more information, visit www.hayneedleinc.com.About Adgregate MarketsAdgregate Markets is the leading provider of secure advertising and social commerce solutions. ShopFans™ turns social shopping on Facebook from conversations into conversions and is the only secure social commerce solution in the market. ShopAds™ guide prospective customers from the point of discovery to the point of purchase entirely within innovative online and mobile ads. SecureAds™ are the world's most secure ads for customer engagement. Adgregate is a privately held company based in the San Francisco Bay Area and is venture-backed by leading investors. Adgregate has received numerous industry awards for its innovative advertising technology, including ad:tech’s White Hot Company, TechCrunch50 Finalist, and AlwaysOn OnMedia 100 Winner, recognizing the top private companies in digital media and advertising. For additional information, please visit www.adgregate.com.

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