Retailers shift their ad spending from TV, radio and print ads to digital ads.
Next Jump helps retailers such as Dell offer loyalty programs and rewards to their employees.
LivingSocial will make its daily deals available to potentially millions of consumers who are part of the Next Jump loyalty and rewards programs, as part of a deal announced this week.
MasterCard Inc. and such companies as Dell Inc., No. 3 in the Internet Retailer Top 500 Guide, Borders Group Inc., No. 194, and Hilton Hotels use Next Jump to provide discounts to their employees, all the while collecting consumer behavioral data.
Within the next few months, LivingSocial plans to provide its limited-time daily deals through the Next Jump network, the two companies say. Consumers who buy the LivingSocial online discounts, typically for local merchants, can earn Next Jump reward points for the purchases. Consumers can redeem those points for thousands of items offered on Next Jump-affiliated sites.
Neither LivingSocial nor Next Jump detailed the terms of the deal.
“By working together, LivingSocial and Next Jump have the opportunity to further promote local commerce throughout the U.S. and beyond,” says LivingSocial CEO and co-founder Tim O’Shaughnessy. “Next Jump had an unequaled network of loyal shoppers who will now have access to our handpicked daily offers and experiences that introduce them to the best local merchants.”