CEO Sharon Price John says Build-A-Bear’s old e-commerce system is a big reason for disappointing online sales in December.
It’s part of a new e-commerce site design that lets visitors check inventory.
1800Mattress.com has unveiled an updated e-commerce site with inventory checking capabilities and more convenient delivery options.
Online mattress and bedding shoppers can now check local inventory before making purchases online for home delivery. Imitating a service offered by online grocers such as Peapod, the retailer also enables online shoppers to schedule deliveries within a four-hour window, says Donald Rowley, chief information officer at 1800Mattress.com.
“We applied that model to this large, tough-to-deliver product,” he says. “We have spent a tremendous amount of time, money and effort developing national delivery to make it easier and faster and more affordable to shop online for this type of product.”
The retailer also beefed up its Mattress Matchmaker function, which allows online shoppers to browse by price, brand and feel. The Mattress Academy section of the retailer’s e-commerce site provides information about sleep and health, and mattress comfort and construction. The retailer’s own staffers designed the new site with technical help from consultants Salmon LLC. The new e-commerce platform is based on IBM Corp.’s WebSphere Commerce software.
Since 1800Mattress.com launched its new site last Thursday, initial results from search engines have been promising, Rowley says. “Organic search sometimes suffers until the search engine spiders have had a chance to index the site. But we did not see the drop in traffic as we expected when we switched from one platform to another.”
The new platform and design allow for richer viewing on tablet computers, Rowley says. In addition, he says the retailer is designing a mobile site and mobile app that will roll out before the end of the year. 10% of the retailer’s traffic now comes from mobile devices, Rowley says, compared with 5% last summer.
1800Mattress.com is No. 316 in Internet Retailer’s Top 500 Guide and a unit of Sleepy’s, a mattress retail chain.