The acquisition will add more than 300 products to L’Oreal’s lineup.
Accertify sells software, tools and strategies for preventing fraud.
Chicago, IL – March 23, 2011 - Accertify®, a leading provider of software, tools and strategies for preventing fraud, announced that Abercrombie & Fitch, a retailer selling casual sportswear apparel, has implemented its Interceptas® fraud prevention platform to enhance the retailer’s ability to protect against credit card fraud in its direct-to-consumer business.
Abercrombie & Fitch operates more than 1,000 stores in North America, Europe and Asia, as well as direct-to-consumer operations.
“Our direct-to-consumer sales are expanding rapidly and our business is growing internationally,” said an Abercrombie & Fitch spokesperson. “Abercrombie & Fitch requires the ability to create specific rules for screening transactions that are unique to our business. Doing so saves time, reduces our manual review rate and enhances our defenses against fraud. Accertify helps us achieve these desired business results,” the spokesperson said.
“Our relationship with Abercrombie & Fitch is confirmation of the momentum Accertify has in the retail sector and the success of our Interceptas platform in reducing our customers’ total cost of fraud,” said Jeff Liesendahl, CEO of Accertify.