Digital sales generate 55% of HSN’s overall sales, and the retailer is looking to new platforms, such as Facebook Live, to acquire customers.
Wantlet, which already has a strong presence in Europe, is a socially facilitated commerce service that addresses the needs of both consumers and retailers.
AUSTIN, Texas, March 16, 2011-- In a move that underscores the demand for social commerce, Wantlet, the social shopping utility, today officially launched its site for North American users during the South By Southwest (SXSW) Music and Media Conference & Festival in Austin, Texas.
Wantlet, which already has a strong presence in Europe, is a socially facilitated commerce (Social Commerce) service that addresses the needs of both consumers and retailers. It solves the problem of having to go to multiple sites to research products and deals, providing advice from users and advertisers, both locally and around the world.
Consumers use Wantlet to manage their self-expressed "wants" for products and services, finding deals, coupons, and sales for services or products they "want." Retailers and brands use Wantlet to create specific, targeted advertising for consumers that already want their products and services.
For example, "Eric" goes to Wantlet and indicates he "wants" a brand name TV. Other Wantlet users who want the same TV are alerted to Eric's search, providing insight about it. Eric then learns from other users and retailers about where the TV can be purchased, and he receives information about sales, coupons, and product reviews.
"Shoppers in the U.S. market suffer from information overload related to shopping," said Kristian Luoma, Head of Product. "Wantlet consolidates the entire shopping ecosystem, providing a structured shopping service using a peer-based model."
Wantlet is meeting with journalists and analysts interested in learning more during SXSW, which runs through March 20. For more information, visit www.wantlet.com.
Wantlet is a Social Commerce service that helps consumers make better-informed choices and discover great deals, while enabling retailers and brands to reach customers with relevant marketing. Founded in 2007, Wantlet is headquartered in Oulu, Finland. For more information on Wantlet, visit http://www.wantlet.com, twitter.com/wantlet, and facebook.com/wantlet.