The average return on Facebook ad spend rises 26% in Q3, according to social media advertising firm Nanigans.
The Internet Retailer Online Retail Index lost nearly 2%.
E-commerce stocks slid for the third week in a row, as the Internet Retailer Online Retail Index lost 1.76% last week.
The broader market also fell, but not as sharply. The Dow Jones Industrial Average declined 1.03% last week and the Standard & Poor’s 500 Index lost 1.28%.
The top performer in the Online Retail Index was Bidz.com, whose shares finished up nearly 11% for the week after the online jewelry retailer reported Friday its first quarterly sales gain in nearly two years. Bidz said its fourth quarter sales were up 5.7% over the same quarter a year earlier, but full-year 2010 sales were down 5.1% compared with 2009.
Here are the best-performing stocks last week in the Online Retail Index and the percentage change in stock price for each:
• Bidz.com, 10.9%
• Drugstore.com, 4.8%
• LivePerson, 3.6%
• VistaPrint, 1.8%
• Digital River, -0.1%
Here are the Online Retail Index stocks that performed least well last week and the percentage loss in stock price for the week:
• Overstock.com, -9.5%
• U.S. Auto Parts Network, -8.4%
• RealNetworks, -5.9%
• Systemax, -5.6%
• Shutterfly, -4.5%
The 25 companies in the Internet Retailer Online Retail Index are: 1-800-Flowers.com Inc., Akamai Technologies, Amazon.com Inc., American Greetings Corp., Bidz.com Inc., Blue Nile Inc., Bluefly Inc., DemandTec Inc., Digital River Inc., Drugstore.com Inc., eBay Inc., GSI Commerce Inc., Keynote Systems Inc., LivePerson Inc., Netflix Inc., NutriSystem Inc., Overstock.com Inc., PetMed Express Inc., RealNetworks Inc., Shutterfly Inc., Systemax Inc., U.S. Auto Parts Network, United Online Inc. (owner of FTD.com), ValueClick Inc. and VistaPrint Ltd.