March 11, 2011, 4:08 PM

Marketing software provider HubSpot raises $32 million in new funding

The company sells technology for web site management, SEO and social media.

Lead Photo

Marketing technology vendor HubSpot Inc. has received $32 million in funding from Google Ventures, Sequoia Capital, Salesforce.com and other investors.

The funding marks the fourth investment round for the company, which sells software to more than 4,000 businesses to help them manage web sites and blogs, improve their rankings in search engine results, market through e-mail and monitor social media.

“The fundamental way that people shop, learn, and buy has changed radically in the last few years,” says Brian Halligan, HubSport’s co-founder and CEO . “HubSpot helps transform the way businesses market from outbound marketing  to inbound marketing.”

HubSpot did not detail what it will use the funding for beyond saying that part of the $32 million will go to some existing shareholders.  All of HubSpot’s previous venture capital investors, including General Catalyst, Matrix Partners  and Scale Venture Partners, also took part in the financing round.  

“We agree with HubSpot’s belief that search engines, social media and mobile devices have fundamentally changed how businesses should market themselves,” says Rich Miner, a partner at Google Ventures. “We’re thrilled to support their efforts to help thousands of small and medium businesses reach potential customers.”

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Thomas Andersen / E-Commerce

This year’s shipping rate increases are bigger than they look

That’s because the cost of shipping more common, low-weight parcels via FedEx and UPS is ...

FPO

Adrien Henni / E-Commerce

Russian e-commerce: domestic sales slump, Chinese imports soar

There is considerable growth potential, however, as online retail accounts for just 2% of Russia’s ...

Advertisement