March 1, 2011, 12:00 AM

E-retailers are spending more on e-commerce tech

Retailers are spending more on e-commerce tech.

Retailers are spending more on e-commerce tech

Most retailers are planning to increase spending on e-commerce technology this year, Forrester Research Inc. says in a new report, Ò2011 Online Retail Technology Investment Outlook.Ó 62% of retailers in the study, which was conducted in December, say they will spend more on e-commerce technology this year, and 54% say they will change their e-commerce technology system within the next 12 to 36 months or are already embarked on a replatforming project. The sharpest increases in priorities were in back-end integration, including order management and inventory systems, cited by 63.5%, up from 31.6% a year earlier; mobile sites, cited by 52.4%, up from 18.8%; and mobile apps, at 44.4%, up from 15.1%. (Respondents could list multiple priorities.) In a sign of the growing importance of e-commerce, 59% of final decisions on e-commerce tech spending are made by either CEOs or e-commerce directors, rather than operations, marketing or financial officers.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Yevgeny Senkevich / E-Commerce

Why you should treat every SKU as its own line of business

Some items perform well in one marketing channel and not in another. Some bring in ...

FPO

Pat Dermody / E-Commerce

Five tips for unlocking the power of a digital retail circular

Digital circulars are a powerful tool to connect with consumers in real time. Here are ...

Advertisement