March 1, 2011, 12:00 AM

E-retailers are spending more on e-commerce tech

Retailers are spending more on e-commerce tech.

Retailers are spending more on e-commerce tech

Most retailers are planning to increase spending on e-commerce technology this year, Forrester Research Inc. says in a new report, Ò2011 Online Retail Technology Investment Outlook.Ó 62% of retailers in the study, which was conducted in December, say they will spend more on e-commerce technology this year, and 54% say they will change their e-commerce technology system within the next 12 to 36 months or are already embarked on a replatforming project. The sharpest increases in priorities were in back-end integration, including order management and inventory systems, cited by 63.5%, up from 31.6% a year earlier; mobile sites, cited by 52.4%, up from 18.8%; and mobile apps, at 44.4%, up from 15.1%. (Respondents could list multiple priorities.) In a sign of the growing importance of e-commerce, 59% of final decisions on e-commerce tech spending are made by either CEOs or e-commerce directors, rather than operations, marketing or financial officers.

comments powered by Disqus




From The IR Blog


Mike Cassidy / E-Commerce

5 e-retail planning tips for holiday 2017

Monday’s turn out to be prime shopping days during the holiday season.


Anna Johansson / E-Commerce

Why is social proof big for niche brands?

A small online retailer that lacks brand recognition can get a big boost from high ...

Research Guides