The online-only fragrance retailer Phlur will sell samples of the scents, but marketing will rely heavily on images.
Retailers are spending more on e-commerce tech.
Retailers are spending more on e-commerce tech
Most retailers are planning to increase spending on e-commerce technology this year, Forrester Research Inc. says in a new report, Ò2011 Online Retail Technology Investment Outlook.Ó 62% of retailers in the study, which was conducted in December, say they will spend more on e-commerce technology this year, and 54% say they will change their e-commerce technology system within the next 12 to 36 months or are already embarked on a replatforming project. The sharpest increases in priorities were in back-end integration, including order management and inventory systems, cited by 63.5%, up from 31.6% a year earlier; mobile sites, cited by 52.4%, up from 18.8%; and mobile apps, at 44.4%, up from 15.1%. (Respondents could list multiple priorities.) In a sign of the growing importance of e-commerce, 59% of final decisions on e-commerce tech spending are made by either CEOs or e-commerce directors, rather than operations, marketing or financial officers.