Promotions for Black Friday deals started two months before the day after Thanksgiving, AdGooroo finds.
After one month at Time Inc., Randall Rothenberg returns to the Interactive Advertising Bureau.
The Interactive Advertising Bureau, which announced in December that its president and CEO Randall Rothenberg was leaving the group, now says that Rothenberg has been reappointed to those positions.
Rothenberg worked as CEO of IAB, a trade group that represents web sites that sell advertising, from 2007 to 2010. During that he helped boost the organization’s membership by more than 50% and its revenues more than doubled, according to the IAB.
Rothenberg left IAB to work as executive vice president and chief digital officer at Time Inc. However, when Time CEO Jack Griffin announced he was leaving the company after less than six months on the job, Rothenberg decided to depart Time as well, says an IAB spokesman.
“We’re excited that Randall is taking the helm again at IAB,” says Bob Carrigan, chairman of IAB’s board of directors and CEO of IDG Communications Inc. “During his four-year tenure, IAB became the central trade association for marketing and media. With our industry at a critical point, we are pleased that Randall’s coming back to advance the work he’s done to date.”
Rothenberg says the industry is at a crucial crossroads in which it has to find a way to assuage consumers’ privacy concerns regarding web advertising.
“I’m energized by our efforts to assure that data usage and control are negotiated fairly and transparently among trading partners, with consumer rights squarely in the forefront,” he says.