The search giant today rolled out new ways for marketers to understand the in-store impact of their ads.
An IRCE speaker will talk about making a new e-commerce model a winner.
Membership or flash sale sites, where shoppers register for the opportunity to buy exclusive merchandise at discounted prices, is one of the hottest trends in online retail. But what distinguishes a temporary trend from an e-retail concept with staying power? Doug Mack, CEO of members-only furnishings retailer One Kings Lane, will address that topic at the Internet Retailer Conference & Exhibition 2011 in a session entitled “Members-only retail sites: Red-hot today, but will they scale?”
Mack will talk about why consumers are finding this concept so compelling and what his site and others like it must do to meet the challenge of keeping shoppers interested. He’ll discuss why some online marketing and merchandising trends in e-commerce keep evolving while others wither away.
“As CEO of Scene7 , I enjoyed the opportunity to be part of the first wave of innovation in e-commerce, though I always felt that much of what was happening in the industry was too much of a translation from offline retail,” he says. “I joined One Kings Lane as a big believer that next-generation e-commerce models, such as flash sales, will introduce an exciting new wave of innovation for the industry.”
In the session, Mack will share lessons from One Kings Lane that can help guide growth for not only flash sites but also for other new forms of e-commerce. He’ll also discuss what he believes are passing fads in online retailing.
Internet Retailer’s editors asked Mack to speak because of his more than a decade of e-commerce experience. Prior to One Kings Lane, he was CEO, director and co-founder of Scene7, which was acquired by Adobe Systems in 2007. Most recently at Adobe, he was vice president and general manager of digital imaging and dynamic media. Mack also was CEO and co-founder of Goodhome.com, one of the first home décor web sites, and executive vice president of the Home Division for Broderbund Software. He began his career with General Electric and McKinsey & Company.