Retailers shift their ad spending from TV, radio and print ads to digital ads.
Total sales and direct sales increased 9.3% and 5.6%, respectively.
Vitamin and health supplement manufacturer and retailer NBTY Inc. pumped up its web sales for fiscal 2010.
For the quarter ended Sept. 30, Internet Retailer calculates NBTY web sales grew 17.2% to $119.3 million from $101.8 million in 2009. That calculation is based on NBTY’s numbers that the web accounted for 51% and 46%, respectively, of its direct/e-commerce sales in each of the last two years.
NBTY, No. 131 in the Internet Retailer Top 500 Guide, reports:
- Total sales increased 9.3% to $2.82 billion from $2.58 billion in 2009.
- Total direct sales increased 5.6% year over year to $233.9 million from $221.4 million.
- Net income increased 44.2% to $66.18 million from $45.91 million in the prior year.
Internet Retailer calculates the web accounted for 4.2% of total sales in the third quarter, compared with 3.9% in the prior year.
NBTY didn’t break out any fourth quarter financials. In October, NBTY was acquired by The Carlyle Group, a Washington, DC, private equity firm with more than $84.5 billion in assets, in a stock deal valued at $3.8 billion. Under the terms of the deal, Carlyle will pay $55 per share for all of NBTY’s outstanding common shares. A closing date has not been set.